ANYMA · Impossible Product
REEL 00100:00:38:12
Creative Director & Head of Production

I build the creative engines behind the brand.

Fourteen years turning brand vision into work that ships at catalog scale — where high-end craft meets AI-accelerated production.

Luxury fashion Automotive Design & corporate Generative AI
01 / CRAFT

Craft

Direction with a point of view.

02 / SCALE

Scale

Systems that hold their quality.

03 / AI

AI

The differentiator, not a gimmick.

04 / DESIGN

Design

Luxury, at the highest tier.

One operator. A full creative engine.

Not a list of tools — the capabilities that turn a brand's vision into work that ships at scale. Hover a node.

JORGE
OSECHASCREATIVE LEADERSHIP

Hover a capability to see how it works in practice.

Selected work

A curated slice — most significant and most recent. Filter by what matters to you.

TYPE
INDUSTRY
AI · GENERATIVE00:10

ANYMA Beauty — Impossible Product

Concept, generative pipeline & art direction
HiggsfieldComfyUI1,211 assets
CAMPAIGN01:20

BYD — European Launch

Full creative & production, multi-country
CinematographyOn-time / under budget
E-COMMERCE00:30

PixelModa — Head of Video

The production engine: 500+/day, 30+ team
ZalandoStone IslandDsquared2+ QC systems
DOCUMENTARY08:10

Saipem — Safety in Indonesia

Directed doc, 7,000-worker site
StorytellingGlobal training tool
WEB · LIVE ↗

ANYMA Beauty — Storefront

Brand identity & e-commerce site design
Shopify OxygenVideo-firstIT · EN · ESanyma-beauty.com
CAMPAIGN01:04

Alfa Romeo × Scuderia Ferrari

Test-drive film, backstage direction
AutomotiveF1
DESIGN · INTERVIEWMilano Design Week

Architonic × Patricia Urquiola

Brand interview & direction
Milano Design Week 2026
DESIGN · INTERVIEWVilla Necchi

Architonic × Gaggenau

Brand interview & direction
Villa NecchiMilano Design Week 2026
DESIGN · INTERVIEWAqua Sanctuary

Architonic × GROHE SPA

Brand interview & direction
Aqua SanctuaryMilano Design Week 2026
DESIGN · INTERVIEWJ. Olivares

Architonic × Knoll

Brand interview & direction
Jaime OlivaresMilano Design Week 2026
DESIGN · INTERVIEWFormafantasma

Architonic × Pedrali

Brand interview & direction
FormafantasmaMilano Design Week 2026
DESIGN · INTERVIEWBarber Osgerby

Architonic × DEDON

Brand interview & direction
Barber OsgerbyMilano Design Week 2026
DESIGN · INTERVIEWMilano Design Week

Architonic × Kaldewei

Brand interview & direction
Milano Design Week 2026
AI · CAMPAIGN00:36

ANYMA — Ballon Milano

AI campaign across Milan landmarks
DuomoBreraGalleria
CAMPAIGN00:48

Levi's — Launch Event

Fashion & celebrity activation
FashionEvent film
CAMPAIGN00:17

Villa d'Este — Opening & Closing Film

Event film for The Herd Represented
Lake ComoLuxury hospitality
CAMPAIGN00:20

Ceramica Bardelli — Lines

Brand film, product storytelling
DesignCeramics
CAMPAIGN00:18

Sisal Fun Club

Brand activation film
Gaming & entertainment
CAMPAIGNResort film

Portopiccolo — Resort Film

Luxury resort brand film
HospitalityCinematography

More work: Iceberg — Music video ↗

The Lab · what sets the work apart

Making the unthinkable shippable.

A real generative pipeline — not a demo. Personas, product films and reels produced at volume, tuned to hold a luxury brand's standard while cutting what production used to cost.

HiggsfieldComfyUIGeminiElevenLabsFlow / VeoStable Diffusion
Ballon Milano
Hero Lipstick
Car Dance
Kiss
Mirror
Pack
Footwear — Craft Detail
−40%casting & shooting cost
1,211AI assets produced
29campaigns & concepts

Photography

Beyond the moving image — a selected eye across fashion, portrait, product and live events.

CATEGORY
14+years across TV, corporate & luxury
500+assets produced per day at peak
30+creatives led & coached
300+audiovisual projects directed
About

I started in television — MTV, A&E, WOBI — and grew into leading large-scale creative operations from concept to delivery.

I solve the problem fast-growing brands actually have: closing the gap between a creative vision and daily, scalable execution. I build the systems, coach the team, and keep the craft intact.

Creative type: The Strategist · ENFJ

TRUSTED ON WORK FOR

ANYMA BeautyGucciZalandoBallyStone IslandDsquared2Roberto CavalliIcebergLiu JoBYDAlfa RomeoSaipemLevi'sVodafoneManfrottoSisal

Let's build your engine.

Available for creative direction, head-of-production roles and generative-AI production.

Start a conversation
osechas.jorge@gmail.com LinkedIn Milan, Italy

This site — concept, design & build — by Jorge Osechas.